Learn the lingo: Mental Model

LEARN THE LINGO: Today’s UX LEX Term is: Mental Model || Category: Visual Reference Tool || What is it?

IDI / Mental Model || What is it?

Each person has their own mental model that represents the way they think, feel and/or behave in regards to everything. They are based on beliefs, not facts. Researchers seek to understand mental models (e.g. people’s ideas, understanding and relationships between various factors) as they relate to their research topic.

Mental models can also be used to express understanding (e.g. in a Venn diagram, a 2 x 2 matrix, a SWOT analysis, a journey map and other visual reference tools).

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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