Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the Lingo: Cognitive Walkthrough
Cognitive Walkthrough || What is it? A combination of observation and a user talking aloud to evaluate the experience and perceptions of a product/service/website/retail environment, etc., from the…
Learn the Lingo: Card Sort
Card Sort || What is it? A method of either prioritizing level of importance/relevance/frequency (e.g. features of a product), or of sorting topics into categories that make sense (e.g. for information…
Insight vs. Finding
Insights and findings serve different purposes in applied research. Findings provide information, while insights reveal deeper understanding and actionable truths. This checklist will…
Learn the lingo: Bias
Bias || What is it? When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or…
Learn the lingo: Affinity Map
Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…
Learn the lingo: A/B Testing
A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…
My Customized Research Assistant
Imagine when your AI-powered research assistant not only helps you gather and analyze data but also crafts compelling presentations, tracks stakeholder engagement, measures...
Learn the lingo: Generative Research
Generative research || What is it? Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed…
Learn the lingo: KPI / Key Performance Indicator
KPI / Key Performance Indicator || What is it? KPIs are critical, measurable indicators that, when reviewed together, help organizations, teams and individuals align and gauge…
Learn the lingo: Usability Test
Usability Test || What is it? A usability test comes under the umbrella discipline of usability research. It is a study with a directed, typically task-based, objective. The focus includes…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.