Insights to propel excellence
We improve and grow your business at every stage of the product and service lifecycle. Our data-driven and customer-centric approach consistently moves your organization from insights into action with confidence.
Improved Performance
We improve your performance and decision-making. Guaranteed. We’ll teach you how to ask better questions and listen at new levels to magnify learnings as well as your individual and team expertise. Together, we’ll drive up revenue, retention, loyalty, efficiency... and lots of other metrics, too.
Actionable Insights
The point is not just getting the data, but knowing what to DO with it. Our superpower is asking the questions to gather the right insights. And then translating them into roadmaps and action plans. To us, success isn’t in gathering the data. Success is moving our clients from insights into action.
True Partnership
Research and product design are team sports. We seek your involvement and expertise. From plan, to execution, to insight, and ultimate action, we look forward to collaborating with you and your team. We structure each engagement based on your unique situation, question, talent and needs.
Choose the experts at Curiosity Tank when…
You need an expert mechanic
We get our hands dirty solving your challenges. We do the heavy lifting, providing full service solutions. We’ll tell you exactly what we need and when to engage, so you can sit back and relax while we focus on excellent, speedy delivery.
You need a navigator and some extra hands
As you set out to better meet your customers’ needs, we draw the map and join you on the journey. Whether it’s heavy workload or a need to scale your research practice, your team will end the trip with insights and enhanced customer-centricity skills.
You need a captain
We will lead the way. Take your org to new heights of understanding and performance. Build a research savvy company. We consult, mentor, and train to help individuals, teams and leaders ask better questions and listen more actively to achieve high impact results.
What our clients say
Working with Michele and her associates was a unique, insightful, and above all, enjoyable experience for us. Michele was a key partner for a formative period of our organization, and helped us better understand our customers and specific use-cases. She was diligent, punctual, thorough, and smart about what we wanted to learn.
— Sabih Mir, Principal Director, Experience Design, Microsoft
Grow your business at every stage of the product and service lifecycle with custom consulting options.
1
Customer understanding
Foundational research work
- Who are my customers?
- What are their needs, goals, motivations?
1
Customer understanding
Foundational research work
- Who are my customers?
- What are their needs, goals, motivations?
2
Discovery and strategy
Broad investigation of business goals and customer realities, build a product roadmap
- What should I build?
- Are we building the right thing?
2
Discovery and strategy
Broad investigation of business goals and customer realities, build a product roadmap
- What should I build?
- Are we building the right thing?
3
Product review
User research and usability testing focused on making specific design decisions
- Are we building this thing right? • Do they understand this?
- Why did this metric go up/down? • How can we improve this?
3
Product review
User research and usability testing focused on making specific design decisions.
- Are we building this thing right?
- Do they understand this?
- Why did this metric go up/down?
- How can we improve this?
4
Research practice design
Infrastructure to provide constant feedback including internal programming, participant pools and benchmarking
- Who and what needs to be in place to ensure we get the right insights at the right time, every time?
4
Research practice design
Infrastructure to provide constant feedback including internal programming, participant pools and benchmarking.
- Who and what needs to be in place to ensure we get the right insights at the right time, every time?
5
Team dev + customer centric culture
Hands-on team learning and programing to expand your research capabilities and confidence across your organization
- Will you teach me how to do what you do?
- How can we build a more customer-centric culture?
5
Team dev + customer centric culture
Hands-on team learning and programing to expand your research capabilities and confidence across your organization.
- Will you teach me how to do what you do?
- How can we build a more customer-centric culture?
Our data-driven and customer-centric approach consistently move your organization from insights into action with confidence.
Take a look at a few more words from our happy clients.