Bias || What is it? When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or…

Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…

A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…

Generative research || What is it? Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed…

KPI / Key Performance Indicator || What is it? KPIs are critical, measurable indicators that, when reviewed together, help organizations, teams and individuals align and gauge…

Usability Test || What is it? A usability test comes under the umbrella discipline of usability research. It is a study with a directed, typically task-based, objective. The focus includes…

Usability Research || What is it? Usability research is a specific facet within user experience research. It focuses on defined tasks (e.g. comprehension of an instruction manual, or ease of…

Participant Pool / Panel || What is it? There are many interpretations of this term. For the purposes of the UX Lex, it refers to the people who have consented to take part in one…

Pain Point || What is it? A problem that could be a challenge, hiccup, inconvenience, annoyance, barrier or other issue, occasional or persistent, however big or small, that customers or…