Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Recruiting
Recruiting / Recruitment || What is it? Recruitment is the process of identifying and finding research participants who meet a set of predetermined criteria that define the profile of the desired…
Learn the lingo: Transcript / Transcription
Transcript / Transcription || What is it? A written verbatim record of every word said during the course of qualitative research fieldwork. Typically transcripts include timestamps and a record of who was…
Learn the lingo: Topline Report
Topline Report || What is it? A written summary of the research goals and key learnings. Sometimes it also includes other contextual information, such as links to pertinent study artifacts, details about…
Learn the lingo: Survey
Survey / aka Questionnaire || What is it? A survey contains a set of baseline questions about a particular topic to collect self-reported and self-recorded data from a large number of individuals in a…
Learn the lingo: Target Market / aka Target Audience
Target Market / aka Target Audience || What is it? It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract…
Learn the lingo: Secondary Research
Secondary Research / aka Desk Research || What is it? Research conducted by gathering and reviewing data from existing sources. When you want to gain an understanding about any topic…
Learn the lingo: Insight
LEARN THE LINGO: Today’s UX LEX Term is: Insight || What is it? A discovery, a deeper understanding, an inspiration, a new perspective, level of understanding or an aha resulting from digging…
Learn the lingo: Finding
Finding || What is it? Findings are raw learnings/discoveries drawn from what was created, seen and heard from participants during a research study (e.g. artifacts, articulations and…
Learn the lingo: Evaluative Research
Evaluative research || What is it? Evaluative research is an umbrella term for studies in which participants are “evaluating” something such as a storyboard, video, sketch, packaging, a question set…
Learn the Lingo: Cognitive Walkthrough
Cognitive Walkthrough || What is it? A combination of observation and a user talking aloud to evaluate the experience and perceptions of a product/service/website/retail environment, etc., from the…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.