Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Target Market / aka Target Audience
Target Market / aka Target Audience || What is it? It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract…
Learn the lingo: Secondary Research
Secondary Research / aka Desk Research || What is it? Research conducted by gathering and reviewing data from existing sources. When you want to gain an understanding about any topic…
Learn the lingo: Insight
LEARN THE LINGO: Today’s UX LEX Term is: Insight || What is it? A discovery, a deeper understanding, an inspiration, a new perspective, level of understanding or an aha resulting from digging…
Learn the lingo: Finding
Finding || What is it? Findings are raw learnings/discoveries drawn from what was created, seen and heard from participants during a research study (e.g. artifacts, articulations and…
Learn the lingo: Evaluative Research
Evaluative research || What is it? Evaluative research is an umbrella term for studies in which participants are “evaluating” something such as a storyboard, video, sketch, packaging, a question set…
Learn the Lingo: Cognitive Walkthrough
Cognitive Walkthrough || What is it? A combination of observation and a user talking aloud to evaluate the experience and perceptions of a product/service/website/retail environment, etc., from the…
Learn the Lingo: Card Sort
Card Sort || What is it? A method of either prioritizing level of importance/relevance/frequency (e.g. features of a product), or of sorting topics into categories that make sense (e.g. for information…
Learn the lingo: Bias
Bias || What is it? When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or…
Learn the lingo: Affinity Map
Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…
Learn the lingo: A/B Testing
A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.