
Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.

5 Questions I Wish More Product Teams Asked About AI
Join Josh LaMar, Joe Natoli, and me to discuss these topics, and more. Details below. 1. Who owns this content?
That beautifully crafted AI-generated summary, who can…

Learn the lingo: Moderator (for Research)
Moderator (for Research) || What is it? A moderator is the person who conducts or facilitates 1:1 interviews, or other type of research sessions (e.g. group discussion). They build rapport…

AI in Design & Research: Navigating Transparency Challenges
YOU'RE INVITED! How transparent should we be about using AI? What is "appropriate use"? How does transparency impact perception and the future of our…

Upcoming UX Events: Data, AI & Journey Maps
Get ready for a trio of thoughtful, research-driven sessions this spring. We’re spotlighting three standout sessions focused on timely topics in UX and user research…

Learn the lingo: Marketing Research
Marketing research || What is it? Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
Learn the lingo: Market Research
Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...

Learn the lingo: Likert Scale
Likert Scale || What is it? The Likert Scale is named after its inventor, psychologist Rensis Likert. It was originally a 5 or 7 point survey scale used to measure...

Learn the lingo: Journey mapping
Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...

Learn the lingo: Intercept Recruitment
Intercept Recruitment || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc.) or physically (in-person) to answer a few initial screening questions, to assess their potential as a research participant...

Learn the lingo: Intercept Interview/Survey
Intercept Interview/Survey || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc) or physically (in-person), while they are engaged in a specific activity relevant...

Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.