
Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.

Learn the lingo: Stakeholder
Stakeholder || What is it? “Stakeholder” is the term used to describe anyone who holds a significant interest or concern in the research outcomes. Typically stakeholders include cross functional team members, clients and/or others that may be affected by the research study…

Learn the lingo: Prototype
Prototype || What is it? A mockup, model or visual of something that varies in material, format, detail, complexity and level of functionality - it could even be an audio or interactive prototype…

Learn the lingo: Persona
Persona || What is it? A representation of a group (segment) of people that summarizes their similar attitudes, behaviors and other characteristics. A persona profile typically includes a name…

Learn the lingo: Participatory Design
Participatory Design || What is it? Participatory design, also known as co-design, is an approach to design that brings customers and/or stakeholders and/or subject experts together…

Learn the lingo: Note Taker
Note Taker || What is it? What is it? A dedicated attendee in a qualitative research session whose role is to record what the participant(s) is expressing or doing. Note takers ensure…

Learn the lingo: IDI / In-depth Interview
IDI / In-depth Interview || What is it? A method to gather information via a live, interactive conversation. The researcher/interviewer explores the research topic designed to…

Learn the lingo: Empathy Mapping
Empathy Mapping || What is it? An empathy map is a visualization of trusted data used to express the understanding of a prospect, customer, or other persona. The process of collecting the data is…

Why is Jim Kalbach the JTBD guy?
JOIN US!! Jim Kalbach is a JTBD expert and a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the…

Learn the lingo: Contextual Inquiry
Contextual Inquiry || What is it? A research method that involves observing people in their natural context (in person or remotely for some topics), and asking semistructured and or unstructured…

Common Pitfalls and Misunderstandings of Product Teams & Researchers
YOU'RE INVITED!! Jobs to Be Done (JTBD) is a useful UXR framework for understanding customer needs, but it’s often misunderstood and misapplied. Join us for a…

Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.