Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Market Research
Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...
Want a Faster Job Offer? Help Me Help You
If you're job hunting, chances are a background check is part of the deal. That means someone—usually overworked and juggling a million different things—will be…
Learn the lingo: Likert Scale
Likert Scale || What is it? The Likert Scale is named after its inventor, psychologist Rensis Likert. It was originally a 5 or 7 point survey scale used to measure...
‘Research’ Means Something Different Now—Here’s Why
If you’ve been on the hunt for a research-related job lately, you’ve probably noticed something odd: job boards are flooded with titles like Research Engineer, Research…
Learn the lingo: Journey mapping
Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...
Learn the lingo: Intercept Recruitment
Intercept Recruitment || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc.) or physically (in-person) to answer a few initial screening questions, to assess their potential as a research participant...
Learn the lingo: Intercept Interview/Survey
Intercept Interview/Survey || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc) or physically (in-person), while they are engaged in a specific activity relevant...
Learn the lingo: Primary research
Primary Research || What is it? Primary Research can be a quantitative research and/or qualitative research study commissioned to gather first-hand feedback directly from or…
An AI Transparency Framework?
This week, Josh LaMar, co-founder of Amplinate, published a compelling article exploring a critical question: Should insights professionals disclose when they’re using AI tools …
Learn the lingo: Sample
Sample / Sampling || What is it? Sampling has different meanings in quantitative and qualitative research. In quant, it refers to the people or data that is researched or sampled. The…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.