Learn the lingo: Generative Research

LEARN THE LINGO: Today’s UX LEX Term is: Generative research || Category: Data Gathering Method || What is it?

Generative research || What is it?

Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed to inform new initiatives including...

The full UX Lex entry for this term includes the following:
What is it?
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Interchangeable terms
Related terms
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Check out the full definition in the link below.

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