Learn the lingo: Empathy Mapping

LEARN THE LINGO: Today’s UX LEX Term is: Empathy Mapping || Category: Visual Reference Tool || What is it?

Empathy Mapping || What is it?

An empathy map is a visualization of trusted data used to express the understanding of a prospect, customer, or other persona. The process of collecting the data is called empathy mapping. The output, an empathy map, makes this data easy to share with others and ensures we are considering multiple dimensions of the people we seek to understand…

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Check out the full definition in the link below.

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