Learn the lingo: IDI / In-depth Interview

LEARN THE LINGO: Today’s UX LEX Term is: IDI / In-depth Interview || Category: Data Gathering Method || What is it?

IDI / In-depth Interview || What is it?

A method to gather information via a live, interactive conversation. The researcher/interviewer explores the research topic designed to meet the research objectives, typically with one individual at a time. Interviews can be…

The full UX Lex entry for this term includes the following:
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