Learn the lingo: Bias

LEARN THE LINGO: Today’s UX LEX Term is: Bias || Category: Other || What is it?

Bias || What is it?

When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or consciously in any research study...

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
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Interchangeable terms
Related terms
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Resources (if applicable)

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