Learn the lingo: Persona

LEARN THE LINGO: Today’s UX LEX Term is: Persona || Category: Data Gathering Method || What is it?

Persona || What is it?

A representation of a group (segment) of people that summarizes their similar attitudes, behaviors and other characteristics. A persona profile typically includes a name for the group (e.g. Nathan the Novice, Savvy Sally, or Busy Bees), a written explanation…

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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