Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the Lingo: Card Sort
Card Sort || What is it? A method of either prioritizing level of importance/relevance/frequency (e.g. features of a product), or of sorting topics into categories that make sense (e.g. for information…
Insight vs. Finding
Insights and findings serve different purposes in applied research. Findings provide information, while insights reveal deeper understanding and actionable truths. This checklist will…
Learn the lingo: Bias
Bias || What is it? When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or…
Learn the lingo: Affinity Map
Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…
Learn the lingo: A/B Testing
A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…
Learn the lingo: Generative Research
Generative research || What is it? Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed…
Learn the lingo: KPI / Key Performance Indicator
KPI / Key Performance Indicator || What is it? KPIs are critical, measurable indicators that, when reviewed together, help organizations, teams and individuals align and gauge…
PLEASE JOIN US for the evolution of qualitative research with Janet Standen!
PLEASE JOIN US for a standing ovation-worthy session and Q&A on the evolution of qualitative research by the infamous Janet Standen! Register on Eventbrite. The link is below!
What is the problem I am trying to solve?
JUST PAUSE & ASK YOURSELF: What is the problem I am trying to solve? This simple question is critical for PMs, designers, and researchers. It's super easy to keep your head down and get...
Behind the Scenes: Conducting AI Research in Applied Studies
This morning Dr. Ari Zelmanow and I shared the results of our self-funded AI-research study with respondents. The title of the study is "How well does AI-Research perform?" The two...
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.