PLEASE JOIN US for the evolution of qualitative research with Janet Standen!
Join us for a captivating session originally presented at the QRCA Annual Conference 2023, where it received a standing ovation. Janet Standen, a leading voice in qualitative research, will bring this acclaimed presentation to the Expert Series sponsored by Curiosity Tank.
All proceeds benefit the QRCA’s Young Professionals' Grant.
In this illuminating session, Janet will guide us through a detailed exploration of the history and evolution of qualitative research, offering a framework for the next generation of qualitative research. This presentation results from a massive timeline creation, 28 in-depth interviews, and insights from over 50 current and former quallies. There will be plenty of time for Q&A too.
What You’ll Discover:
The pivotal role of social sciences, key figures, WWII, consumerism, the Mad Men Era, CPG companies, quant research, and the impact of qual in shaping the profession.
Challenges that have transformed the qualitative landscape, including 9/11, COVID, buyouts, mergers, globalization, and technology.
The influence of curiosity and empathy throughout the evolution of qualitative research.
Surprising insights such as the early days of UX Research (before it had its name).
This session celebrated QRCA’s 40th anniversary and continues to provide valuable lessons from the past to help us navigate the future. Learn from the experiences of industry pioneers and gain insights into the challenges and opportunities ahead.
Don’t miss this inspiring “Back to the Future” journey that will enrich your understanding of qualitative research and enhance your professional growth. Join us to be amazed by the stories shared and to gain inspiration for the future of qualitative research.
Register now to secure your spot for this event and set the stage for your future qualitative career!
Logistics:
This session will be conducted online and recorded
All live attendees will be asked to sign a recording waiver
Log in before or at the start time
Bring questions! There are NO bad questions ;)
All registrants will receive the recording
NOTES:
Register on Eventbrite (not LinkedIn) >> https://tinyurl.com/bej8622a
If you were recently impacted by layoffs and or the $25 USD event ticket price presents a hardship for you, please email hello@curiositytank.com for a discounted promo code.
This session will be recorded and the recording will be sent to all registrants. You do not have to attend the live session to get the recording.
