Learn the lingo: Primary research

LEARN THE LINGO: Today’s UX LEX Term is: Primary Research || Category: Data Gathering Method || What is it?

Primary Research || What is it?

Primary Research can be a quantitative research and/or qualitative research study commissioned to gather first-hand feedback directly from or about a defined audience(s). The data is owned and controlled...

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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