Learn the lingo: Market Research

LEARN THE LINGO: Today’s UX LEX Term is: Market research || Category: Process || What is it?

Market research || What is it?

Market research is the process of gathering information about people/target audience (consumers, customers, users...

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

Please help us mitigate misunderstandings and confusion in our UX, UXR, and MRX work. This will save us all time, money, and frustration!