Learn the lingo: Target Market / aka Target Audience

LEARN THE LINGO: Today’s UX LEX Term is: Target Market / aka Target Audience || Category: Other || What is it?
 
Target Market / aka Target Audience || What is it?
 
It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract. Target audiences can be large or small in scale, (referred to as the incidence rate depending on...

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

Please help us mitigate misunderstandings and confusion in our UX, UXR, and MRX work. This will save us all time, money, and frustration!