Learn the lingo: Quantitative Research

LEARN THE LINGO: Today’s UX LEX Term is: Quantitative Research || Category: Data Gathering Method || What is it?

Quantitative Research || What is it?

Quantitative Research is always concerned with numerical data.
The purpose of quantitative research is to generate research study responses that can be counted, in order to project results for a larger population. It includes computational and/or mathematically based methods, in particular statistics, to analyse the data to formulate facts and uncover patterns in the research.

The full UX Lex entry for this term includes the following:
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