Learn the lingo: Evaluative Research

LEARN THE LINGO: Today’s UX LEX Term is: Evaluative research  || Category: Data Gathering Method || What is it?

Evaluative research || What is it?

Evaluative research is an umbrella term for studies in which participants are “evaluating” something such as a storyboard, video, sketch, packaging, a question set, prototype or even a fully developed live product, service or interface...

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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