Learn the lingo: Evaluative Research
LEARN THE LINGO: Today’s UX LEX Term is: Evaluative research || Category: Data Gathering Method || What is it?
Evaluative research || What is it?
Evaluative research is an umbrella term for studies in which participants are “evaluating” something such as a storyboard, video, sketch, packaging, a question set, prototype or even a fully developed live product, service or interface.[ ...
The full UX Lex entry for this term includes the following:
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