Learn the lingo: CX / Customer Experience Research

LEARN THE LINGO: Today’s UX LEX Term is: CX / Customer Experience Research / CX Research || Category: Data Gathering Method || What is it?

CX / Customer Experience Research / CX Research || What is it?

Customer experience (CX) refers to the perception of a brand, product or service formed by the interactions and experiences individuals have had across any touch points (e.g. ecommerce…

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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