UX Lex
An evolving, interactive glossary of UX research terms.
It's ironic. Those of us who work in UX, user researchers included, aspire to create terrific user experiences. That’s what we do. But what we have done with our own terminology is to create a mess. Eighty UXers from around the globe began to address that problem in September 2019. Here is a sneak peek of that work. More details, and full credits, to come. Sign up here to get weekly terms in your inbox >>
Target Market / aka Target Audience
It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract. Target audiences can be large or small in scale, (referred to as the incidence rate depending on …
Topline Report
A written summary of the research goals and key learnings. Sometimes it also includes other contextual information, such as links to pertinent study artifacts, details about the research team, the project’s background, methodology, respondent profile, key quotes, timeline …
Transcript / Transcription
A written verbatim record of every word said during the course of qualitative research fieldwork. Typically transcripts include timestamps and a record of who was speaking during the interview or focus group sessions. It is used to inform the researcher during the process of report writing …
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