Finding

What is it? Findings are raw learnings/discoveries drawn from what was created, seen and heard from participants during a research study (e.g. artifacts, articulations and observations).

When is it best used? Findings are the raw, objective, outputs of a research study.

What does it entail? Generating and capturing the outputs (i.e. what was created, seen and hard) during the research process to inform the research objectives. 

  • These can be drawn from body language, quotes, tone of voice and facial expression. 

  • They can be physical, functional, rational, cultural and/or emotional 

  • Researchers report on the findings (i.e. the results) that relate to the research goals directly 

  • Findings are captured, analyzed and synthesized in order to inform and inspire insights - always.  

  • Insights result from the interpretation of findings.

Interchangeable term: Result, outcome, learning

Related Terms: Insight, artifact

Use in a sentence: It took the team two weeks to organize and analyze their findings after a month-long field study.

Visual: No, although includes visuals if they are critical to illustrating the outcomes of the study



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