Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Recruiting
Recruiting / Recruitment || What is it? Recruitment is the process of identifying and finding research participants who meet a set of predetermined criteria that define the profile of the desired…
Learn the lingo: Transcript / Transcription
Transcript / Transcription || What is it? A written verbatim record of every word said during the course of qualitative research fieldwork. Typically transcripts include timestamps and a record of who was…
Learn the lingo: Topline Report
Topline Report || What is it? A written summary of the research goals and key learnings. Sometimes it also includes other contextual information, such as links to pertinent study artifacts, details about…
Learn the lingo: Survey
Survey / aka Questionnaire || What is it? A survey contains a set of baseline questions about a particular topic to collect self-reported and self-recorded data from a large number of individuals in a…
Learn the lingo: Target Market / aka Target Audience
Target Market / aka Target Audience || What is it? It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract…
Learn the lingo: Secondary Research
Secondary Research / aka Desk Research || What is it? Research conducted by gathering and reviewing data from existing sources. When you want to gain an understanding about any topic…
Insight vs. Finding
Insights and findings serve different purposes in applied research. Findings provide information, while insights reveal deeper understanding and actionable truths. This checklist will…
Learn the lingo: KPI / Key Performance Indicator
KPI / Key Performance Indicator || What is it? KPIs are critical, measurable indicators that, when reviewed together, help organizations, teams and individuals align and gauge…
PLEASE JOIN US for the evolution of qualitative research with Janet Standen!
PLEASE JOIN US for a standing ovation-worthy session and Q&A on the evolution of qualitative research by the infamous Janet Standen! Register on Eventbrite. The link is below!
What is the problem I am trying to solve?
JUST PAUSE & ASK YOURSELF: What is the problem I am trying to solve? This simple question is critical for PMs, designers, and researchers. It's super easy to keep your head down and get...
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.