The counterintuitive trend I see in UX mature organizations

Typically more UX mature organizations have smaller user research plans and less UX mature organizations have more comprehensive UXR plans. Many people find this countering intuitive but I think there are several contributing factors.

More UX Mature orgs tend to:

• Have more familiarity with the UX research process

• Have more comfort with ambiguity

• Be more agile

• A greater understanding of what user research can and cannot answer

• A greater awareness and appreciation of why stakeholder involvement is so critical

• Hands-on knowledge to draw from

• Have more customer-centric cultures and less siloed teams

Less UX Mature orgs tend to have the opposite in comparison:

• More caution

• More questions about the process

• More stakeholders

• More revisions

• Hesitation to participate

• Less experience with the UX research process

This translates into less UX Mature orgs wanting more clarity and documentation about study details.

I’m curious to learn if others also see this trend, and if so, how it manifests in your work.