Research is not always successful!
I spend 90% of my working time with clients and students helping them learn, plan, recruit, conduct, analyze, synthesize, present, and act on user research learnings. There are a lot of considerations and all have to be navigated and resolved to achieve success. It’s no wonder research it’s not always successful!
The major categories of failure include lack of:
Alignment
Planning
Timing
Confidence
Action
In today's Fuel Your Curiosity newsletter I break down each category above and provide 21 suggestions about how to mitigate these pitfalls. Set yourself and your team up for success!
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