Let’s make LinkedIn cold outreach more effective and considerate
I've seen a lot of discussions on LinkedIn about cold outreach requests. As someone who receives numerous requests weekly, here's my perspective. I hope it helps senders and receivers.
Most of the cold requests I get fall into these categories:
"You are connected to X. Will you introduce me?"
"Here is my [non-research or research] portfolio/resume/case study. Will you take a look/provide feedback?"
"I am trying to land an X [non-research or research] role. Will you help me?"
"I'd love to learn more about you. Do you have a few minutes to spare?"
"Are you hiring?"
While there's nothing inherently wrong with cold emails, there are ways to approach them thoughtfully. Here are some elements I wish every cold outreach included:
My name (most do not include it at all) so this feels like a request sent to the masses
A clear reason why you're reaching out to ME, specifically
Only requests relevant to my expertise in (conducting design research, research education, or skill-building which you can ascertain based on my profile and posts). It's obvious many don't take the time to check this out before cold emailing so it's just wasting time.
Acknowledgment that your request takes time or would be appreciated
A few important points:
I won’t make intro for people I don’t know or can’t vouch for. This includes the requester and the person you are asking me to introduce you to. If I did, it would be a hefty part-time job in itself, my network would quickly become irritated, and I'd be irritated if my peers did this to me
I don’t provide feedback on non-research resumes, portfolios, or case studies, as I am not the best person to do this
I offer feedback on some design research artifacts and career-related topics through my discounted 1:1 offerings
I will gladly respond to a research-specific question (what is the best approach to do X...)
It irks me when you get upset if I do not respond within a day! You're asking me to do a favor for you, someone I have no relationship with
I offer a plethora of free resources on Curiosity Tank and typically point people there if the request relates to material that cover it
I run many workshops on the topics people often ask me about and solicit questions beforehand
These workshops offer discounts if you are unemployed or have a vast currency differential
I work for a living and balance it with many other aspects of life including helping people I do know
I am trying to help. Many people are trying to help. Please understand that these requests are one of many and takes time away from my/our paying work, students, alumni, family, etc. I appreciate your consideration and understanding.
Cold outreach could be MUCH more effective and considerate for everyone! And would love to hear from others.
