7 ways to educate stakeholders about small n research
Here is an illustration of concentric circles. The small circle represents the small sample size. The circles expanding outward can symbolize the broader implications and potential generalizability of the insights gained from studying the limited cases.
What is "small n research" and how should we educate stakeholders about its effectiveness?
Small n research, aka "small sample size research," refers to a research approach that focuses on studying a limited number of participants or cases (ex: qualitative research interviews and unmoderated usability studies). Unlike large-scale studies, such as mass surveys, that aim for generalizability across a population, small n research delves into the depth and specificity of individual experiences and behaviors.
When it comes to small n research, engaging stakeholders in the process is crucial. Here are some ways to educate stakeholders about small n research:
Importance of Small N Research: Highlight the value of small n research in uncovering nuanced insights and understanding specific user behaviors, preferences, and needs. Emphasize that quality and depth of data can be achieved even with a smaller sample size.
Contextualize Small N Research: Explain how small n research allows for focused exploration within a targeted user group. It provides a deep understanding of individuals' experiences, motivations, and pain points, enabling more tailored and effective solutions.
Rigorous Methodology: Address any concerns about the reliability of small n research by discussing the rigorous methodologies employed. Explain the thoughtful participant selection, detailed data collection techniques, and robust analysis methods used to ensure credibility and validity.
Complement Larger Studies: Emphasize that it should be viewed as a complementary approach to larger-scale studies. While large sample sizes provide general trends, small n research offers valuable insights that can inform and enrich the overall understanding.
Holistic Insights: Showcase how combining small n with other research methods provides a holistic view. It helps identify unique user segments, uncover unmet needs, and inform decision-making by bringing forth rich qualitative data and individual experiences.
Iterative Nature: Highlight that small n research often aligns with an iterative design process. It allows for quick feedback loops and iterative improvements based on user insights, resulting in better products, services, or experiences.
Collaborative Approach: Emphasize the importance of stakeholder involvement and collaboration throughout the research process. Engage stakeholders in discussions, encourage their input, and showcase how small n research can inform and align with their strategic goals.
By effectively conveying these takeaways to stakeholders, they will gain a deeper appreciation for the benefits and nuances of small n research. Building their understanding and support will foster a more user-centered and informed decision-making culture within the organization.
