UX Lex
An evolving, interactive glossary of UX research terms.
It's ironic. Those of us who work in UX, user researchers included, aspire to create terrific user experiences. That’s what we do. But what we have done with our own terminology is to create a mess. Eighty UXers from around the globe began to address that problem in September 2019. Here is a sneak peek of that work. More details, and full credits, to come. Sign up here to get weekly terms in your inbox >>
Sample / Sampling
Sampling has different meanings in quantitative and qualitative research. In quant, it refers to the people or data that is researched or sampled. The sample is a subset of the whole intended to be extrapolated to represent the whole. Characteristics of the subset …
Screener / Screening
A questionnaire designed to qualify whether potential research participants are eligible for a study based on the research goals. It is a filtering process based on a set of criteria that define the desired target audience and is a key first step in the recruiting process before they can be included …
Secondary research / desk research
Research conducted by gathering and reviewing data from existing sources. When you want to gain an understanding about any topic - including but not exclusively product, market, audience, …
Stakeholder
“Stakeholder” is the term used to describe anyone who holds a significant interest or concern in the research outcomes. Typically stakeholders include cross functional …
Survey / aka Questionnaire
A survey contains a set of baseline questions about a particular topic to collect self-reported and self-recorded data from a large number of individuals in a specific category. Ideally, the results are intended to achieve statistical significance. Responses may be provided …
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