Back to the Future: The Evolution of Qualitative Research [Replay]
This Expert Training Series event was originally held on 9.18.24.
Join us for a captivating session originally presented at the QRCA Annual Conference 2023, where it received a standing ovation. Janet Standen, a leading voice in qualitative research, brought this acclaimed presentation to the Expert Series sponsored by Curiosity Tank.
All proceeds from the original event benefitted the QRCA’s Young Professionals' Grant. Over $1200 was raised!
In this illuminating session, Janet will guide us through a detailed exploration of the history and evolution of qualitative research, offering a framework for the next generation of qualitative research. This presentation results from a massive timeline creation, 28 in-depth interviews, and insights from over 50 current and former quallies. There will be plenty of time for Q&A too.
What You’ll Discover:
The pivotal role of social sciences, key figures, WWII, consumerism, the Mad Men Era, CPG companies, quant research, and the impact of qual in shaping the profession.
Challenges that have transformed the qualitative landscape, including 9/11, COVID, buyouts, mergers, globalization, and technology.
The influence of curiosity and empathy throughout the evolution of qualitative research.
Surprising insights such as the early days of UX Research (before it had its name).
This session celebrated QRCA’s 40th anniversary and continues to provide valuable lessons from the past to help us navigate the future. Learn from the experiences of industry pioneers and gain insights into the challenges and opportunities ahead.
Don’t miss this inspiring “Back to the Future” journey that will enrich your understanding of qualitative research and enhance your professional growth. Join us to be amazed by the stories shared and to gain inspiration for the future of qualitative research.
Register now to stage for your future qualitative career!
This Expert Training Series event was originally held on 9.18.24.
Join us for a captivating session originally presented at the QRCA Annual Conference 2023, where it received a standing ovation. Janet Standen, a leading voice in qualitative research, brought this acclaimed presentation to the Expert Series sponsored by Curiosity Tank.
All proceeds from the original event benefitted the QRCA’s Young Professionals' Grant. Over $1200 was raised!
In this illuminating session, Janet will guide us through a detailed exploration of the history and evolution of qualitative research, offering a framework for the next generation of qualitative research. This presentation results from a massive timeline creation, 28 in-depth interviews, and insights from over 50 current and former quallies. There will be plenty of time for Q&A too.
What You’ll Discover:
The pivotal role of social sciences, key figures, WWII, consumerism, the Mad Men Era, CPG companies, quant research, and the impact of qual in shaping the profession.
Challenges that have transformed the qualitative landscape, including 9/11, COVID, buyouts, mergers, globalization, and technology.
The influence of curiosity and empathy throughout the evolution of qualitative research.
Surprising insights such as the early days of UX Research (before it had its name).
This session celebrated QRCA’s 40th anniversary and continues to provide valuable lessons from the past to help us navigate the future. Learn from the experiences of industry pioneers and gain insights into the challenges and opportunities ahead.
Don’t miss this inspiring “Back to the Future” journey that will enrich your understanding of qualitative research and enhance your professional growth. Join us to be amazed by the stories shared and to gain inspiration for the future of qualitative research.
Register now to stage for your future qualitative career!
This Expert Training Series event was originally held on 9.18.24.
Join us for a captivating session originally presented at the QRCA Annual Conference 2023, where it received a standing ovation. Janet Standen, a leading voice in qualitative research, brought this acclaimed presentation to the Expert Series sponsored by Curiosity Tank.
All proceeds from the original event benefitted the QRCA’s Young Professionals' Grant. Over $1200 was raised!
In this illuminating session, Janet will guide us through a detailed exploration of the history and evolution of qualitative research, offering a framework for the next generation of qualitative research. This presentation results from a massive timeline creation, 28 in-depth interviews, and insights from over 50 current and former quallies. There will be plenty of time for Q&A too.
What You’ll Discover:
The pivotal role of social sciences, key figures, WWII, consumerism, the Mad Men Era, CPG companies, quant research, and the impact of qual in shaping the profession.
Challenges that have transformed the qualitative landscape, including 9/11, COVID, buyouts, mergers, globalization, and technology.
The influence of curiosity and empathy throughout the evolution of qualitative research.
Surprising insights such as the early days of UX Research (before it had its name).
This session celebrated QRCA’s 40th anniversary and continues to provide valuable lessons from the past to help us navigate the future. Learn from the experiences of industry pioneers and gain insights into the challenges and opportunities ahead.
Don’t miss this inspiring “Back to the Future” journey that will enrich your understanding of qualitative research and enhance your professional growth. Join us to be amazed by the stories shared and to gain inspiration for the future of qualitative research.
Register now to stage for your future qualitative career!
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