Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Quantitative Research
Quantitative Research || What is it? Quantitative Research is always concerned with numerical data. The purpose of quantitative research is to generate research study responses…
Capitalize on Sales Call Notes
Customer calls and user research are both essential approaches for gathering input about needs and preferences, though they serve different purposes and are conducted in distinct ways. Research..
Leverage Existing Research
Conducting more research or another customer call isn’t always the answer. Leveraging existing research is where one should begin. This allows you to work smarter, not harder. Getting familiar with…
Utilize Social Media Listening
Imagine you're at an amazing farmer's market filled with every type of fruit on earth. Each stall is jam-packed with fresh produce, from shiny apples to delicious-looking mangoes. You're walking through…
Learn the lingo: Qualitative Research
Qualitative Research || What is it? Qualitative research originated in the social behavioral sciences (e.g. sociology, anthropology and psychology). Today, in the context of…
Mine Customer Support Tickets
Most organizations have a wealth of customer feedback ripe for optimization. I’ve implemented various strategies for clients to make the most of different types of existing data. This allows us to uncover …
What if we changed our perspective?
What if we changed our perspective? We live in a data-driven world. Understanding and utilizing data effectively isn’t just an asset—it’s essential. However, not everyone has equal access to learning these..
Learn the lingo: MVP / Minimum Viable Product
MVP / Minimum Viable Product || What is it? The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is…
I do what I do because it allows me to help others and “fill my Curiosity Tank.”
Applied research is a craft. The concept of conducting research is easy to grasp but it is far more difficult than most anticipate. Applying it with rigor to produce high-quality, actionable results is a…
WHOM you collect the data from REALLY matters
I got a business credit card last month. I’m brand new to this very well-known and expansive financial services provider's ecosystem. This morning I was making my second payment (my first was made…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.