User research discussion guides
Q: What are user research discussion guides and why are they arguably the most important part of a study (along with the research PLAN)?
Guides are a reference tool facilitators use in a 1:1 moderated research interview to:
- Align and achieve research objectives
- Direct the conversation
- Ensure key questions are asked consistently across sessions (to foster pattern recognition)
- Conduct productive sessions for both stakeholders and participants
A guide is like a map comprised of the most important information the facilitator needs to succeed:
- An introduction, mix of question types, follow ups, and a wrap up
- Is organized into sections with rough timing (to ensure key topics are covered)
- May contain branched topics to acquiesce with responses
NOTE: Discussion guides are not to be followed exactly like a script or questionnaire. They are intended to “guide” the moderator in a directed conversation. Skilled moderators deviate to explore pertinent, new and interesting topics participants introduce, in real time, to gather the most effective insights.
Today is Curiosity Tank ’s INTERVIEW class. UX and UXR students use our proprietary tools to craft their own guides. See links in the comments.
