Recommended article from Janet Standen

Janet Standen, my good friend, and trusted colleague, wrote a terrific article called "UX Research & Market Research: Close Family or Distant Cousins? A perspective on the Evolution of MR and its Family Member UXR"

It's based in her own varied and impressive experience traversing both industries, globally, both as an employee and as a co-founder of her own firm Scoot Insights.

Who else thinks this should be required reading for anyone interested in transitioning into either industry or collaborating with UX or MR practitioners?

NOTE: The image above is the article's cover.