Money talks!

Money talks! Today’s Fuel Your Curiosity edition explores the distinctions between UXR, Market Research, & Marketing Research, where pricing research fits in, and strategies to ascertain pricing sensitivities in UXR.

There's often a fine line between understanding user needs and determining the right pricing strategies. While user research, market research, and marketing research all play vital roles in customer engagement, it's essential to recognize that pricing questions are primarily a domain of market research.

In today's Fuel Your Curiosity blog, we explore the distinctions between these disciplines, where pricing research fits in, and how I have gathered feedback (albeit reluctantly) about price sensitivity as a user researcher.

Never ask "Would you buy this product?" The article explains why. I hope my approaches to gathering pricing input in user research will help you and your teams!