Let’s help Maria!
Maria is interviewing for a user research position at a well known organization. She is asked to think about how she might measure her team’s productivity software. She considers:
The benefits to the sales team to assist in new client conversations
There’s likely a lot of academic papers on the topic
Learnings could impact product, marketing, sales, and other internal practices
Whether someone is asking for this specifically IRL, or not
That everyone probably wants it.
What else should Maria consider? And why?
The time frame to do the study
The level of confidence desired
What research may already exist on the topic
This project is really undefined
Focus is on building buy in
Find out how this can be applied
What partnership can you form to help tackle this (data science partner?)
Ensure there is stakeholder alignment and a specific partner in product
Have conversations before writing a brief
Make sure there is a sponsor and business goal alignment
Clear outcomes
Scope is overwhelming/ focus the questions
Break it out into multiple phases over time
Consider the first milestone to impact
And commit to a series of smaller scope
> Consider how the research will be appliedHow to get team to stay engaged
What business goals this might support
Something else?