More fun than a barrel full of monkeys

In my "Spot Patterns" User Research workshop today we covered the key components of qualitative analysis and synthesis, practiced direct observation and conceptual pattern recognition, and dipped our toes into thematic analysis!

• It's a multi-step process that’s quick and easy to grasp

• Used to analyze seemingly disparate qual data into manageable “snippets” based on patterns/themes

• This allows us to interpret the data from multiple POVs

• Once identified (e.g. coded) the themes help us answer questions and find meaning within large data sets and between sets

• It's a flexible approach in depth and scale

• Applicable to semi-structured interview, diary study, ethnography and other UX research data we gather

• A means to ensure we go thru all of data in a systematic and thorough manner (to mitigate bias)

• Collaborative method that is easily facilitated remotely!

Pro Tips:

• Gather all data and make it visible, accessible, and moveable

• Don’t hold onto your favorites, preferences or assumptions

• Don’t cherry pick the data. Present and review it all, equally

• Check your expectations and biases at the door

• Never use research as a weapon

There are several approaches to analyze and synthesize.

IT’S MORE FUN THAN A BARREL OF MONKEYS :)