I was a guest on Philip VanDusen's awesome Brand Design Masters Podcast, targeted to entrepreneurs, designers, creative professionals, brand strategists, business planners, graphic designers, and personal branding, trends, & marketing experts.

We met @15 years ago at a Harvard Business School program for creative leaders. He’s been instrumental in helping me build Curiosity Tank brand and launch my Ask Like A Pro series!

We discuss how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, secondary research can reveal a lot of information about your customers as well, without having to personally ask them.

We chat about:

• Starting research by identifying the right thing to build on and how to build it right

• Success as a web, not a ladder

• Tricks and formats to develop customer avatars

• The difference between customer attitude and behavior

• How to get to know your clients without personally asking them too much thru surveys

• The 4 quadrants of empathy mapping

• Different types of user research

• How I built my own brand consultancy from scratch

The link is in the comments. Enjoy!