Listen to my episode of the Brand Design Masters Podcast
I was a guest on Philip VanDusen's awesome Brand Design Masters Podcast, targeted to entrepreneurs, designers, creative professionals, brand strategists, business planners, graphic designers, and personal branding, trends, & marketing experts.
We met @15 years ago at a Harvard Business School program for creative leaders. He’s been instrumental in helping me build Curiosity Tank brand and launch my Ask Like A Pro series!
We discuss how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, secondary research can reveal a lot of information about your customers as well, without having to personally ask them.
We chat about:
Starting research by identifying the right thing to build on and how to build it right
Success as a web, not a ladder
Tricks and formats to develop customer avatars
The difference between customer attitude and behavior
How to get to know your clients without personally asking them too much thru surveys
The 4 quadrants of empathy mapping
Different types of user research
How I built my own brand consultancy from scratch
The link is in the comments. Enjoy!