Listen to my episode of the Brand Design Masters Podcast

Michele Ronsen on Brand Design Masters Podcast

I was a guest on Philip VanDusen's awesome Brand Design Masters Podcast, targeted to entrepreneurs, designers, creative professionals, brand strategists, business planners, graphic designers, and personal branding, trends, & marketing experts.

We met @15 years ago at a Harvard Business School program for creative leaders. He’s been instrumental in helping me build Curiosity Tank brand and launch my Ask Like A Pro series!

We discuss how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, secondary research can reveal a lot of information about your customers as well, without having to personally ask them.

We chat about:

  • Starting research by identifying the right thing to build on and how to build it right

  • Success as a web, not a ladder

  • Tricks and formats to develop customer avatars

  • The difference between customer attitude and behavior

  • How to get to know your clients without personally asking them too much thru surveys

  • The 4 quadrants of empathy mapping

  • Different types of user research

  • How I built my own brand consultancy from scratch

The link is in the comments. Enjoy!



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