If I won the lottery tomorrow

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If I won the lottery tomorrow, I wouldn’t change a thing about my career, but I would get cleaning help more frequently!

After spending many years in the design space, I discovered design and user research and have remained in love with it ever since. Being genuinely curious about what makes people tick, I feel so lucky to be able to explore this subject every day. It enables me to help others while also filling my own “curiosity tank.”

My research tends to fall into two camps:

  1. Understanding how/what people think and why

  2. Understanding what they are doing and how they are behaving… and what is motivating them to behave that way.

To me, this work is the perfect mix of art, science and improv. It’s perfect for someone like me who loves gray areas and never felt comfortable in a box.

One of my great joys is to tear down the (mis)perception that research—and researchers—are stuffy, formal and take a long time. I can and will talk to anyone, and have more interests than time! Some say my superpower is my ability to have a meaningful conversation with literally anyone. People fascinate me.

If you care deeply about others, you have the ability to become a good researcher. And that’s the exact opposite of being stuffy or formal.



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Greetings from Adobe MAX in Los Angeles