Don’t be afraid to dig deeper
Don't be afraid to dig deeper in order to uncover how people sincerely think and feel about something. Discovering their individual stories, and what makes them tick, is magical.
Here are 13 ways to I dig deeper in design and user research interviews:
Tell me more about that
Why do you think that is
When was the last time that happened
Would you please walk me through that
How is that similar or different from...
How frequently do you/does this ...
Who else is/was involved
What are you thinking/feeling when you …
What happens before/after
Can you expand on that
How do you feel about that?
Help me understand that feeling
Why is that important to you/her/them
Which are your favorites?