Erin Greenfield, WI22 Observer

"One main takeaway is that research is a team sport -- speaks to the importance of stakeholder engagement and project team collaboration. Another is the difference between generative and evaluative research. I've done survey screeners before, but had not applied the level of detail and consideration that it requires. One thing that surprised me is how surveys render differently on desktop vs. mobile.It's certainly something I will keep in mind moving forward."