David Hill, WI22 Observer and FA22 All-In
"UXR research plan goals have to be everyone's goals, and address the business needs. I always knew that at a high level, and always incorporated any specific metrics that PMs mentioned. However, this was a good reminder that I need to get better at REALLY understanding KPIs, OKRs, and high-level business objectives and reflecting that in my research plans. Also, get feedback on the first draft of the plan, early, and think through the UX of working with me!"