What is it? Findings are raw learnings/discoveries drawn from what was created, seen and heard from participants during a research study (e.g. artifacts, articulations and observations).

When is it best used? Findings are the raw, objective, outputs of a research study.

What does it entail? Generating and capturing the outputs (i.e. what was created, seen and hard) during the research process to inform the research objectives. 

• These can be drawn from body language, quotes, tone of voice and facial expression. 

• They can be physical, functional, rational, cultural and/or emotional 

• Researchers report on the findings (i.e. the results) that relate to the research goals directly 

• Findings are captured, analyzed and synthesized in order to inform and inspire insights - always.  

• Insights result from the interpretation of findings.

Interchangeable term: Result, outcome, learning

Related Terms: Insight, artifact

Use in a sentence: It took the team two weeks to organize and analyze their findings after a month-long field study.

Visual: No, although includes visuals if they are critical to illustrating the outcomes of the study

Additional Resources

Articles

• UX research findings: distinguishing base hits from home runs 

• Interpreting Contradictory UX Research Findings

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ADDITIONAL RESOURCES FROM CURIOSITY TANK