Intercept Recruitment
What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc) or physically (in-person) to answer a few initial screening questions, to assess their potential as a research participant, and interest in taking part, in a qualitative or quantitative research study.
When is it best used? When recruiting a specific audience for a research study from a designated virtual or physical location), where they likely spend time (e.g users of a website or a shoppers at a specific retail store).
What does it entail? Interrupting people (online or in-person) to invite them to answer basic screening questions. The goal is to see if they qualify to be referred to a more complete recruiting method such as a full screener.
Interchangeable Term: Pop-up recruitment
Use in a sentence: We used live intercept recruitment on our website to provide feedback on our product offering.
Related Terms: Recruiting, recruit, recruiter, screener, participant, sample, user, respondent, guerilla recruiting
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