Join us on May 13th. #NewMR is sponsoring a Webinar titled "Understanding HX, CX and UX"

CX, UX, and HX are at the heart of the way the world of insights is changing.

CX (customer experience) is becoming an ever-bigger part of how brands seek to improve their offering to clients. CX is also blurring the boundary between research and marketing (by linking surveys to observational data to CRM and to individual outcomes).

UX (usability) is in the vanguard of establishing lean/agile ways of developing products and services - for example by doing less research more often by research skills and tools embedded in the design team (rather than in an insights team).

HX (Human Experience) is the next shift in the transition from product-centricity, to customer-centricity, to people-centricity.

In this webinar you will hear presentations covering the three Xs, UX, CX, and HX.

The UX Lexicon is Born – clear communication and understanding for all researchers
Michele Ronsen, Founder Curiosity Tank

Design for behaviour change
Roxana-Maria Barbu, PhD, Cognitive data specialist

Human Centricity, from CX to HX
Ray Poynter, Potentiate & NewMR