A research PLAN is the foundation of all successful UXR projects. If you don’t have a few hours to develop a simple PLAN you should not be investing a few hours to run a study! Developing a PLAN in concert with your stakeholders (the people who should care most about the outcomes) ensures:

• Buy-in for the study by making it a collaborative effort (heard those cats!)

• The study’s goals are directly tied to key business metrics (make user research goals everyone’s goal)

• The PLAN captures and shares the team’s collective knowledge about the topic (say no to rework)

• Agreement on why the study will be conducted and the key questions (the purpose)

• Agreement on how the learnings will be applied/overall course of action and when the learnings will be delivered (say no to "research as a check a box")

• Agreement on who is best suited to provide the right feedback (whom you should recruit)

• Clarity on roles, resources, stimuli, timeline, budget, and deliverables

The Curiosity Tank PLAN workshop teaches you how to build a UX research PLAN with stakeholder buy-in. This approach is CRITICAL to your success. UX is a team sport!

Learn more at curiositytank [dot] com/workshops and Observer seats. Our next PLAN class is in a few weeks.