Rather than cast a wide net with a generalized 'magic wand' user research question, I have a more targeted approach: "If I had a magic wand, and I could do anything to [verb] [noun], what would you wish for?" This method does more than scrape the surface for wishful solutions. It digs deeper into the core issues and aspirations that drive behavior and decision-making about the topic we are exploring.

In today's Fuel Your Curiosity newsletter, I share a dozen examples of this framework to inspire you.

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