Maria is interviewing for a user research position at a well known organization. She is asked to think about how she might measure her team’s productivity software. She considers:

• The benefits to the sales team to assist in new client conversations

• There’s likely a lot of academic papers on the topic

• Learnings could impact product, marketing, sales, and other internal practices

• Whether someone is asking for this specifically IRL, or not

• That everyone probably wants it.

What else should Maria consider? And why?

• The time frame to do the study

• The level of confidence desired

• What research may already exist on the topic

• This project is really undefined

• Focus is on building buy in

• Find out how this can be applied

• What partnership can you form to help tackle this (data science partner?)

• Ensure there is stakeholder alignment and a specific partner in product

• Have conversations before writing a brief

• Make sure there is a sponsor and business goal alignment

• Clear outcomes

• Scope is overwhelming/ focus the questions

• Break it out into multiple phases over time

• Consider the first milestone to impact

• And commit to a series of smaller scope
  > Consider how the research will be applied

• How to get team to stay engaged

• What business goals this might support

• Something else?