LEARN THE LINGO: Today’s UX LEX Term is: Qualitative Research
Category: Data Gathering Method || What is it?

Qualitative Research || What is it?

Qualitative research originated in the social behavioral sciences (e.g. sociology, anthropology and psychology).  Today, in the context of business, qualitative methods are employed in market, user, computer human interaction (CHI) and customer experience research.

The full UX Lex entry for this term includes the following:
What is it?
When it is best used?
What does it entail?
Interchangeable terms
Related terms
Use in a sentence
Resources (if applicable)

Check out the full definition in the link below.

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