Every human benefits from learning how to ask good questions. Steve Portigal wrote the book on the topic.  PLEASE JOIN US on January 10th for an event with Steve titled “Interviewing Users: Evolving Perspectives and Umpteen Paths.” We’ll enjoy an intimate conversation about research evolution, updating the book "Interviewing Users," and finding continual inspiration.

Why? Not only has the research industry changed dramatically over the past ten years, but there has never been a better time to think critically about what you ask, to whom, and how.

When you know how to ask good questions, you’re able to make more informed and confident decisions, both for your business AND your personal life. It’s a skill that’s worth investing in regardless of what you do. Everyone benefits — whether you’re in sales, marketing, product development, law enforcement, education, human resources, consulting, hospitality, or just want to have better relationships!

No matter who you are or what level of interest you have in being a “serious” researcher, it’s possible for everyone to learn the fundamentals of user research so you can start asking better questions, too.

When you do, you’ll be empowered — with knowledge AND data — to make better decisions, develop better products, grow a more profitable business, and just flat-out live a happier life.

The event fee is $5 USD. All proceeds will be donated to the International Rescue Committee.

The registration link is in the comments below. Attendees may join live or watch the recorded replay. Here’s to asking better questions in 2024!