Every human benefits from learning how to ask good questions.

When you know how to ask good questions, you’re able to make more informed and confident decisions, both for your business AND your personal life. It’s a skill that’s worth investing in regardless of what you do. Everyone benefits — whether you’re in sales, marketing, product development, law enforcement, education, human resources, hospitality, or just want to have better relationships!

No matter who you are or what level of interest you have in being a “serious” researcher, it’s possible for anyone to learn the fundamentals of user research so you can start asking good questions, too.

When you do, you’ll be empowered — with knowledge AND data — to make better decisions, develop better products, grow a more profitable business, and just flat-out live a happier life.